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Social media monitoring: from data to insights (a Face/O2 case study)
We recently presented at the MRS Social Media conference in London to discuss the work carried out with O2 UK around social media monitoring and social CRM. We designed a research + technology solution...
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NMA: O2 appoints Face to help it capture insights from social media
NMA have run a story about our ongoing social media monitoring work with o2. Check the article out below, it will also be appearing in this weeks issue of New Media Age. To find out more about our...
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Mapping the Brand Graph: a study of the O2 audience on Twitter (FACE and O2 @...
Back in March we presented at WARC’s Online Research Now & Next Conference, introducing what we then called Augmented Research. The idea is simple: powering traditional qualitative and quantitative...
View ArticleThe Brand Graph: Dynamic Audience Mapping through social data
Latest version of the Brand Graph deck presented yesterday at Social Media Week London “Making Social Part of your DNA“: Mapping the Brand Graph: a study of the O2 audience on Twitter [UPDATED] from...
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